When You Rent an Email List, Consider These Factors
Email list rental is when you contract a third party to deliver marketing emails to you to a specified list of individuals. The email list is usually only used once for a set amount of time, and then you contact the subscriber and request that they sign up to your list. The third-party also handles the entire subscription process, as the agent typically only deals with subscribers on the list.
It is more ethical than purchasing emails, as only individuals on the list have agreed to receive marketing emails on certain topics. This keeps the marketers from wasting their money renting out names that will never be used. Most people in an opt-in list do not wish to hear from marketers anyway. These are also great ways to find individuals who have expressed an interest in particular products, services or programs.
When you rent an email list, you pay a one time set up charge to cover costs associated with maintaining the list. This set up cost may be separate from the list rental price quotes, so shop around to find the best price. If you are just starting out and doing less than stellar marketing, this may not be an issue for you. However, if you are well established and delivering solid results, paying a set up fee can be a worthwhile investment.
Many marketers use buying email lists to save themselves the hassle of having to individually rent out names each month. The problem with this method is that not everyone on the list belongs to the marketer. Since not everyone can be compelled to buy, this technique does not work. Also, it costs money to buy names. Email list rental prices will be significantly cheaper than buying email lists. If you are a new marketer trying to build a reputation, consider renting instead of buying.
There are a few things to keep in mind when renting an opt-in list. First, the longer the list, the more expensive the service will be. The minimum cost for renting is about ten dollars per thousand impressions. This cost covers not only the cost of the list itself but also the service provided by the list provider. So if you are looking to rent an opt-in list for less, look for smaller lists that cost less than ten dollars per thousand impressions.
Most marketers realize that they need to drive targeted traffic to their websites and opt-in pages in order for their campaigns to be successful. For this reason, many choose to rent email lists. This means that marketers pick out the people who will be interested in their product or service and then use email lists to market directly to them. However, there are pitfalls to this strategy. Namely, it can be difficult to identify high quality leads from mass trash mails, such as those sent from spammers.
When you rent an email list, it is important to remember that you are renting the service rather than purchasing it. You are paying to make sure that your messages arrive in the inbox of the recipient. This is much different than purchasing a list where you pay a monthly fee. Also, when you rent an email list, you will likely have to make follow up calls or emails in order to maintain contact with past subscribers.
It is important that you think carefully about the goals and objectives of your marketing campaign before you rent an email list. While a professional list broker can help you to reach potential customers, it is better to do this yourself. After all, maintaining a relationship with your subscribers is one of the keys to successful online marketing .